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STRATEGIC BRANDING & CREATIVE CONSULTANT
SHANNON Y.
Shannon Y.

Strategic Branding & Creative Consultant with nearly 10 years of experience in branded business and startups.

Earned a Master’s degree in Brand Management & Communication in Milan, Italy.

Project experience in diverse sectors, including art merchandise, hospitality & commercial real estate, fashion, new dining, consumer goods, luxury, beauty products, art IPs, entertainment, Web3/NFT and AIGC products.

Proven track record in driving business branding, brand localization, product IP development, rebranding, brand visual optimization, brand partnership marketing and service value packaging.

Experienced in collaborating with multicultural teams across Toronto, Milan, New York, Shanghai and Taipei.

Passionate about building differentiated brand ecosystems that break market barriers and drive business growth through strategic brand thinking.

English-Working Proficient / Mandarin – Native Brand Strategy / Creative Strategy / Marketing Strategy Brand & Visual Communication / Visual Design Vibe Coding (Windsurf) / AIGC Artworks Project Management / Business Coordination Team Training / Team Management

MY WORKS - Content coming soon...

FREELANCE
Brand Consultant / Personal Branding Consultant / Photographer / AI Trainer．Self-Employed
May 2025 - Present
Taipei, Taiwan
Work as a freelancer, providing brand & creative consulting and personal branding consulting services and portrait photography while also
contributing to AI model training and optimization for localization and logic enhancement.
ZIGZAG TECHNOLOGIES INC. (AI App Development)
Brand & Creative Lead．Contract
Jun 2023 - May 2025
Toronto, Canada (Remote)
Defined brand positioning and visual identity. Produced creative brand materials and documents. Led cross-functional team
(marketing specialist, developer) to execute brand strategies across Socmed and products.
FINDING UNICORN / FUN FACTORY (Arts & Entertainment Studios)
Brand & Creative Strategist．Contract
Oct 2022 - Jun 2023
Shanghai, China
Led co-branding creative strategy and presentation for art IPs (FINDING UNICORN) & stand-up comedy (FUN FACTORY) studio.
Collaboration brands: Maserati, L’OREAL, OPPO, Meituan and Beyond The Streets Gallery.
HEBE BEAUTY (International Cosmetic House)
Creative Strategy Lead．Full-time
Sep 2021 - Oct 2022
Shanghai, China
Managed 20-person creative team (graphic, 3D, film, photography, strategy) to deliver brand and product content across online offline channels,
including ad films, product/model shoots, E-com & POSM assets. Supervised brand ambassador (celebrities) partnership and content production.
MCCANN (4A Advertising Agency)
Account Supervisor．Full-time
Mar 2021 - May 2022
Taipei, Taiwan
Led Account Executives and interns in managing advertising projects and visual assets production for key clients.
Client brands: Kao, Mastercard, Porsche.
YEOWAY (Cultural Arts & Tourism Consulting Studio)
Brand & Marketing Strategist．Full-time
Jun 2018 - Jan 2020
Shanghai, China
Led branding and marketing strategy for art parks and tourism destinations. Deliver product creative strategy and personal brand (IP) development
consulting for niche designers, artists and craftsmen.
AVARTE (Scandinavian Designers Furniture House)
Account Manager / Brand Trainer．Full-time
Jun 2017 - May 2018
Shanghai, China
Managed client relationships with international designers and studios in Greater China. Edited and managed brand training materials; conducted
internal brand training for staff and sales teams.
LEE’S DESIGN STUDIO
Project Assistant．Part-time
Jun 2015 - May 2016
Taipei, Taiwan
Assisted designers with client and project communication.
ISTITUTO EUROPEO DI DESIGN (English-taught Program)
Brand Management & Communication．Master’s Degree
2019 - 2020
Milan, Italy
Focused on brand building and management, marketing and communications; minor coursework in branding-related law and marketing psychology.
Achievement: Graduation project selected for exhibition at New York Design Week 2020
SHIH CHIEN UNIVERSITY
Fashion / Apparel Design．Certificate
2015 - 2016
Taipei, Taiwan
Certificate Program, focused on fashion history, creative thinking, design creation, fashion illustration, and digital fashion design software.
WASHINGTON STATE UNIVERSITY
Business Management．Exchange
2013 - 2014
WA, USA
Exchange Program, focused on business management and hospitality management; minor coursework in management psychology.
TAMKANG UNIVERSITY (English-taught Program)
Business Administration．Bachelor’s Degree
2011 - 2015
Taipei, Taiwan
Focused on brand building and management, economics, accounting and business; minor coursework in entrepreneurship and hospitality management.
© Copyright 2025 barebreathe Branding & Creative Consultanting Powered by AI. All rights reserved. © Copyright © 2025 barebreathe Branding & Creative Consultanting Powered by AI. All rights reserved.

Contact

  • Email: shan811225@gmail.com
  • LinkedIn: linkedin.com/in/shannonyeh
  • LINE: shanysyeh
  • Discord: shanbreathe